Why you’re losing followers (and why it’s a good thing)

Are you worried about why you’re losing followers on Instagram? I’ll give you the quick answer: don’t be. Everyone’s followers continuously fluctuate on Instagram and there’s plenty of reasons why. And they’re not all bad reasons. 

Ideally you do want your follower growth to increase over time but if you’re monitoring them on a daily basis then you’ll see this progress very, very slowly.

Before we dive into this, I want you to work out how important the follower count is to you. Sure, we all want thousands of followers as the higher a number is, the more it makes us feel good and makes us think we’re doing something right. 

However, follower count does not equal success! I repeat, follower count does not equal success! 

So instead of chasing after more followers, you should start serving and connecting with your existing audience that’s already there, some that are almost ready to buy but waiting for the right offer from you.

If follower growth is a big part of your strategy and a main goal of yours, and you want to understand why the numbers are fluctuating…keep reading below! 

Content Audit | Abigail Rose West

Why you’re losing followers (and why it’s a good thing!)

1. They are bots!

Bots are always being removed by Instagram, and chances are some of your followers are bots. Don’t worry, it’s a good thing they are being removed from your followers! 

2. People are no longer interested in your content.

Don’t take it to heart. In a way, it’s a bloody good thing this is happening as clearly they aren’t your ideal clients.

3. They might not be your ideal clients.

The more followers you lose that aren’t your ideal clients, the better as you only want to be serving an audience that you want to bring into your world and have potential to convert into clients. Take it as a positive; losing followers will only increase your engagement rate and it will make space for new followers to come in who have an interest in what you’re saying and selling.

4. Clearing out followers.

People are being a lot more picky when it comes to who they’re following. And you probably didn’t make the cut. Again, you don’t have to worry about this. If you’re not their kind of person, they’re probably not yours. 

5. They’re playing the follow unfollow game.

Follow unfollow game. Come on guys, it’s nearly 2022. Let’s give it a rest!

6. It’s not all about the followers!

NO ONE CARES ABOUT HOW MANY FOLLOWERS YOU HAVE!! If people are judging you on the number of followers you have, that tells you a lot about them and what matters most to them. They don’t care about your content, or what you’re selling, or about you!! The more followers you have doesn’t equal success…get that out of your head.

A few other reasons you may be losing following (and why it may not be a good thing…)

There could be something you may be doing wrong too which is why you’re losing a couple followers every week. If you see the consistency in follower reduction, then let’s figure out what you could be doing for them to leave your profile.

Your content isn’t resonating with them

You’re not solving their issues, you’re not answering their questions, and you may not be positioning yourself as an authority in your industry.

You’re overcomplicating things

Maybe you’re using too many fancy words that not everyone understands, you may be complicating the processes you’re telling your audience to do, or you could be giving them too much information in one go.

There are no hooks or strong CTAs in your content

Therefore, your content isn’t grabbing your audience’s attention. Your audience needs something that will draw them in and continue to read that piece of content and more! They also need to know where to go from that piece of content. What’s the next step for them? Always be thinking of the customer journey. Where do you want them to go after consuming that content? Maybe it’s to subscribe to your email where you’ll dive deeper in that subject, or to download a lead magnet? Or it could be just an engagement call to action, like ‘comment your opinion below’!

Follow this little guide I put together in another blog where I give you 5 key ingredients to writing a compelling caption for Instagram (or any platform for that matter!)

Your profile isn’t optimised

Uh oh! When your profile isn’t optimised, this can cause all sorts of mishaps. People may land on your profile and instantly turn away because 1) they may not know who you serve, 2) they’re unsure what sort of content they’re going to get from you, or 3) they don’t even know your name!!! Think about your Instagram bio like a shop window. You have about 3 – 5 seconds to give the reader a reason to stay on your profile and grab their attention. It should be very easy to understand what your business does/sells just from having a glance at your bio. Take a look at my Instagram bio checklist HERE and get this nailed. It’s super important!

You’re not consistent

Before we discuss this one, let’s be clear. Consistency doesn’t mean constantly. I don’t mean you have to post every day, or show up on stories every day…no no no! What I mean is creating a schedule that works for YOU that allows you to be consistent on Instagram. This could be posting twice a week and showing up on stories two or three times a week. Consistency will look different to everyone. Once you’ve got that consistency, people will begin to know when they will get content from you, and how often.

So, what can you do to stop this from happening in the future?

Losing followers really shouldn’t be your biggest worry. But if follower growth is one of your social media goals, here’s just a few ways you can help make it happen…

  • Post consistently (not constantly!)
  • Have a plan that’s realistic for you and that works for your business.
  • Ask people to turn your post notifications on so they don’t miss content from you in the future.
  • Optimise your Instagram profile so people know more about you and what to expect.
  • Create more content around what your audience want.
  • Talk directly to your ideal client in your content.
  • Dive deep into the connection posts and cover your ideal client pain points.
  • Give quick solutions to answers from your audiences, don’t just address them.
  • Add in strong hooks & CTAs into each piece of content to improve the customer journey.
  • Simplify everything for your audience.
  • Don’t be afraid to be visible. Let go of those fears and doubts and just do it! You’re the only one holding yourself back.
  • Do an audit of your Instagram to make sure your content is spot on.

Content Audit | Abigail Rose West

If you would like help with your Instagram content plan then check out my packages available here. I’d love to help you grow your business through Instagram!

How to create a compelling Instagram caption

So you’ve created the perfect graphic for your next post, created a bundle of hashtags you know work, confident it will perform well, and then what? Nothing. No engagement, no conversations started, and no one jumping in your DMs to talk about the subject in your post. Sadly, you can’t just assume the graphic and some hashtags will do all the work. You’ve gotta create capturing captions to draw your audience in and boost that engagement. Well, I’m here to give you some tips on how to write a compelling Instagram caption.

You’re not alone though. This has happened to me before many times, and I’m not out here saying I’m an expert at copy…absolutely not. But I’ve been working as an Instagram manager for a while now to understand what works to formulate a great caption. Bear in mind, this is just a formula to use as a guide, but you know your audience better than I do. Try longer captions, and try short ‘n’ sweet ones, and see what engages your audience best. 

There are 5 specific things I have to give you a little guidance in creating a compelling Instagram caption. Hopefully these will help you create great content that converts in the future! 

How to Write a Compelling Instagram Caption

Why are captions important?

Initially, the graphic/image/video you’re using will draw attention to your audience. Once they’ve got their eyes on your post, it’s the caption that will retain your audience’s attention. But without a compelling caption, you’ll quite quickly lose the reader.

Step 1: Attention grabber / hook

First things first, you want to start your caption off with a strong hook to stop the scroll, draw your audience in and leave them wanting more! This is so important as it’s the first part of the caption people tend to see when scrolling through their feeds. MAKE IT CATCHY.

Step 2: Add your personality into your content

Your audience wants valuable content from you, but they also want to get to know who you are as a person through your copy. Include your favourite phrases into your content, relate it to something you love or are passionate about, and bring that connection between you and the reader closer. 

Step 3: Speak directly to your ideal client

You want to speak to your ideal client as if they were sitting in front of you and you were having a conversation with them. My top tip for content creation is to imagine you’re speaking to that one dream client of yours. Just one person. How can you help them? What’s your solution to their pain points?  What questions are they asking?

Step 4: Always include a call to action

This is where you ask people to take action from the post. You want to end every post with a strong call to action or engagement. This can be as simple as asking people to comment their opinions below. People just want to be told what they have to do next. It’s as simple as that.  

Step 5: Use keywords and hashtags to make your content more searchable

Make sure you’re using keywords throughout your captions as these are searchable with Instagram’s keyword search function, making it easier for people to find content around a certain topic. And, of course, keep using hashtags that relate to the content you’re talking out. Make sure you’re not just using the same hashtags over and over again!! What I do is keep a few different bundles of hashtags around each content pillar I have in my business and tend to mix them up in each post. 

And there’s my version of how to write a killer & compelling Instagram caption. There are many different ways to formulate an amazing & catchy caption; it does depend on your audience and what sort of captions they engage more with so make sure you’re keeping that in mind!

Now it’s all good and well for me to just say ‘go off and create all the captions for your next 30 days of business’. But, let’s be realistic here guys. Unless writing is your absolute zone of joy, you have all the ideas and can shut yourself in your office and write for a couple hours, to go and write 30 odd captions off the bat is pretty damn hard. I struggle with writer’s block constantly and give myself a break if the words aren’t coming out with ease. I have a couple other tips that you can find HERE to help you get around writer’s block if this is what you’re currently struggling with.

If you’ve got the caption bit covered but stuck with ideas on what to post, grab my free download below!

Content Ideas | Abigail Rose West
5 Instagram reels that don't require showing your face

There’s no question that reels are dominating Instagram and have been for some time now. I was one of the ones that initially refused to create reels; they weren’t for me, I didn’t want to show my face and I knew it was such a time consuming process which put me off completely. However, over time I’ve found a process that works for me, batch create reels in advance so I’m not spending all my time on them, and I’ve worked on my confidence and stopped thinking about what other people thought. 

Saying all this, I can totally understand why people won’t want to show their face in reels and pretend to dance, point, or lip sync… it can be cheesy, I know! Plus, not every business will want themselves in their content and that’s totally understandable. 

So if you’re reading this knowing you should be using reels in your Instagram content, but want a workaround where you don’t have to show your face, here’s 5 Instagram reel ideas you can create without being in front of the camera!

5 Instagram Reel Ideas that don’t require showing your face

  1. Screen Tutorials

Screen tutorials are a great way to show your audience how to do something. Some of the most useful and easy consumer reel content that I see on my feed is just phone recordings or computer recordings. There’s no need for all this fancy ass editing because at the end of the day, you want to educate that person to do this thing and if you over-edit something it can actually distract your viewers away from the actual message or tutorial. Sometimes simplifying is more effective.

Method: I recommend using a tool like Loom, Zoom or a screen recorder that may be an application on your desktop already to do your screen recordings. If you’re using your phone to do this, then it’ll most likely have a screen recorder installed (but make sure you have the microphone turned off unless you’re doing the voiceover as you do the tutorial). You can then use software like Canva to add it into a mockup and edit it. With the voiceover, you can either add this to the video in a separate app or you can just add it into Instagram straight away.

  1. Drawing tutorials

Another popular way to use reels is through drawing tutorials or simply writing on a piece of paper. You can see an example here of how this has been done. I’m sure you’ll agree when I say this is quite an effortless way of creating a reel. It’s quickly consumed, an easy way to portray a message, and doesn’t take too much time to create. If it’s deemed to be successful with your audience, you can brainstorm ideas and batch create these all in advance. 

Method: The best way I would create these is by using a tripod so that you are hands free to do the actual drawing. Make sure you’re in an environment with good lighting so the video is good quality and readable. Place the tripod in a position (this may be above so it’s looking down to the paper, like a flat lay, or at an angle) and keep it in this position throughout so you get a seamless looking reel. If you want a filter on Instagram for the video, apply this and then use the Hands Free option to record (be aware of the time limit!) or simply use your own phone camera to video. Once the video is completed, think about how you want it to look in the reel. Do you want it sped up/slowed down? If it needs any extra editing, I highly recommend using the app InShot. I use this for all my reel editing.

  1. Stop motion

Warning: This can be quite a long process to create.

Stop motion is effectively taking many photos of you or an object doing something and converting it into a video. I’ve seen some really clever videos doing this, check out this one from Sand Visuals, and this one from Collette Peri. If you give this a try, I’d love for you to share it with me! I always love watching these kinds of videos. 

Method: For these videos to work quite seamlessly, you want to make sure your phone/camera is in a fixed position (maybe use a tripod) so the frame stays the same and it’s just the subject moving. This will be easier if there’s a second person to help you but to take the pictures you can either set it on burst mode so it takes lots of photos in seconds (and the second person can do this for you). Or you can set your timer on your camera (phone settings may be limited for this) to take photos every 0.5 second. Once you’ve got all your photos, it’s time to edit them. If you’ve used a camera, you can use video editing software like Adobe, or there’s plenty of Stop Motion specific softwares out there.

  1. Voiceover

Using any of the ideas I’ve mentioned above, you can easily apply a voiceover. All you need to do is mute the original video and record the voiceover separately. You can do this either inside the Instagram app or using a voice recorder on your phone. If you’re not showing your face, another way to build the know, like and trust factor is through your voice. 

  1. Photo Collage

One other popular reels trend is photo collage, which is very popular amongst photographers (shock). This is an effective way to showcase your work instead of just your classic grid post. This would work great if you’re a product based business. You could use it to showcase a specific product, for example if you have a Christmas related product then you can share this around Decemeber time.

I did a version of this HERE and briefly showed my face at the beginning, but this could easily be replaced with a photo of your product/service. 

Tip: With any of these videos, I always use InShot to edit the reel so I can get the timing of the images spot on. It will depend on the music you’re using, but I prefer to use music that I can time each photo to the beats like I have in the example above.

And there you have it. 5 Instagram reel ideas that don’t require showing your face or being in front of the camera. Now you have no reason to avoid using reels as part of your strategy. 

Why not book in a power hour?

If you want to have a process for creating reels but not sure where to start, why not have in a power hour with me where we can map it out together?? I’d love nothing more than to see your business skyrocket through reels. You can book yours here!! We can even use this hour to create a reel together that you can share straight away – how fun would that be?

20 content ideas for social media

When it comes to that time for content creation, do you ever feel stuck with what to post? Does your brain go foggy? Do you just wish you had a content bank of ideas that you could turn to whenever you’re creating content? Well keep reading as you’ll find 20 content ideas to post on social media that you can implement right away! 

As part of your content strategy, you want to make sure you’re including these different types of posts; connection, education, inspiration, and promotion. These four content types are fundamental to building your content plan and will help make the content creation process a lot easier for you.

You also want a place to store your content. Do you already have a project management system, or a place where you keep all your business assets? This may be Google Drive, or a system like Asana or Trello. Whatever you have, I’d recommend taking these ideas below, creating the content and then storing them somewhere safe, so it’s easy to come back to when you want to repurpose it. 

20 content ideas to post on social media

You’ll see there are 4 types of content below; connection, education, inspiration, and promotion. Once you have these pieces of content created for your business, you can place them under each content pillar for your business. A content pillar is a theme specific to your brand in which you create content about. For example, one of my content pillars is Instagram because the majority of my content is educating my audience about Instagram. Make sure you have these set in stone so you can then add your content ideas under each pillar. This ultimately will make your content creation process seamless! 

If you have all the content ideas but hate actually making the content, check out my social media graphics offer here.


  1. What’s the story behind your business name?
  2. What’s your why? Why did you start your business? Why do you do what you do?
  3. Introduce yourself. As more and more people come into your world, they will want to know more about you to create a deeper connection.
  4. Share a lesson you’ve learnt from running a business.
  5. Don’t agree with a popular opinion? Share your controversial opinion instead.


  1. What tools do you use in your business you couldn’t live without? And why you think others could benefit from these.
  2. New update happening in your niche/industry? Let people know about it if it will help them. 
  3. Create a mini guide on how to achieve [something very difficult] in your niche/industry.
  4. Share a tutorial your ideal clients often ask you for.
  5. Share a common mindset block you see and tell your audience how to overcome it.


  1. Share a motivational quote you’ve lived by since you were a childhood and how it still has meaning to you
  2. Give a shout out to someone who you look up to, who’s been there for you or who inspires you every day. 
  3. What made you decide to start your own business?
  4. Have a favourite book/blog/podcast you’ve been loving recently? Share with your community.
  5. What does your morning routine look like and how does it help you stay on track each day?


  1. Share a client result and mention how your audience can get the same by working with you. 
  2. Answer a popular FAQ you get asked by your audience.
  3. Share how many spots you have left for clients this month/quarter
  4. Talk to your audience about something you’re currently working on that will help people achieve [pain point your ideal client struggles with] and when it will be available. 
  5. Share what actually happens when someone invests in your services.

If that wasn’t enough, I have a free download for you which has 80 more content ideas in! I even give you examples of my own with some of them to help inspire you to come up with your own versions. You can grab it HERE.

What to include in your Instagram bio

Your Instagram bio is like your shop window. You have about 3 – 5 seconds to give the reader a reason to stay on your profile and grab their attention. It should be very easy to understand what your business does/sells just from having a glance at your bio. 

And I believe there are certain things you need to include in order to achieve this. Ready to find out what you need to include in your Instagram bio to make it stand out?? Here’s 10 things you shouldn’t miss out!

What You Need to Include in your Instagram Bio

The important stuff: 

  1. Your name

Let’s start this out real simple, but you’ll be surprised at how many people miss this. It’s the most important factor to add into your bio and that is your name. People want to connect with people so it’s a little awkward when they want to pop into your DMs and can’t address you by name. Either add it into your bio name or bio description. 

  1. Profile picture 

Make this RELEVANT! Either use a picture of you (because people like to see who it is they’re talking to) or use your logo. Make the photo of you clear by either having a plain background if it’s a photo of you, or increase the size of the logo to make it readable for everyone. There are simple additions like making a border around your profile photo which can instantly make it stand out more. 

  1. What your business name/title

Where you click ‘edit profile’ on your Instagram page, you’ll see the first fillable section called ‘Name’. This is where you want to add in what you do, your business title or possibly your business name. This part of your bio is searchable so if you’re a Brand Designer you will pop up under the search results for this if you add it into this section of your bio. So think carefully, this is really important. You can’t change it more than once within 2 weeks so if you do change it, make sure it’s definitely what you want it to be. 

Your Instagram Bio Description: 

Now you have just 150 characters to tell your audience about your business. Make it clear, attractive and leave the audience wanting more. This (along with your content) is what will make people to connect with you.

  1. Your superpower statement

Superpower? This is what you are KNOWN FOR helping your clients achieve. How do you help them get from A to B? What transformation can you give them for their business? Just remember you only have 150 characters so try to make this statement short and snappy, or break it down into a few bullet points. 

  1. Call to action

You should always have a call to action added into your bio which leads to the link you’re using at the time. This can obviously be changed depending on what it is you want to promote at the time. For example, this could be a freebie you’re wanting people to sign up to, a waitlist for your next program, booking a service, or simply how to contact to work with you. 

Your business information: 

  1. Your website 

This is crucial and not one to forget about. This is the link that your CTA in your bio description will lead to. This link ideally wants to be your website because you can then track the traffic that is coming through from your Instagram bio. I suggest creating a page on your website which is a list of important links that you want to promote at this time and add it to your Instagram bio. And the URL could be something simple like /links or /Instagram (see my example here). There are sooo many third party apps out there to use to also present links to your website but this sometimes doubles the customer journey, and people sometimes go a little crazy with the amount of links they include as a lot of these apps give you unlimited links. It does depend on what you prefer but I’d highly recommend keeping it linked to your website. 

  1. Contact button

Make it super easy and obvious as to how people can get in touch with you and make contact with you. You have the option to add your email address, phone number or WhatsApp Business phone number. If you are happy for people to contact you through either of these ways, then add them to your profile.

  1. Location

This may not be relevant for every business, especially if yours is solely online, but I still think it’s useful for people to know where you are located. Some people may be picky with the location of the people they want to work with, especially if it includes different time zones.You don’t have to be too specific with location, it can just be the state or county if you wish. 

  1. Category

Another way to give your business title is through categories. This could be useful if you have something else you want to include in your bio Name but still want to include your job title. 

  1. Action button

Instagram gives the option to add an action button so it’s easy for people to book a service of yours straight from your Instagram profile. However, the apps they integrate with are limited (most I’ve never even heard of) so you may find that this isn’t beneficial for you. And don’t go out of your way to change your systems to use one of these apps as you would probably want people to message you before they book anything with you. 

Your Instagram bio may change frequently, especially if you’re niching down, changing what you’re promoting for the month, or have changed your business model slightly. Whenever you decide to change your bio, come back to this blog post and remind yourself what you need to include in your Instagram bio to attract your ideal clients, drive traffic to your website, and make those all important sales. 

If you need help with this process, book in a power hour with me and let’s nail your Instagram bio together!  

Pin this blog to your Pinterest for later!

What to include in your Instagram bio
6 must-have Instagram marketing tools

Want the down low on my 6 must-have Instagram marketing tools? Being an Instagram manager, there’s lots of things I need to do as part of my role. Content creation, hashtag research, content plan & management, content scheduling. And this is just the Instagram part, never mind the business admin side of things. I’m sure you can relate for your own business too. 

Ever since starting my own business, I’ve tried and tested many tools to find the best ones that work for me and my business. And I thought I’d share them with you just in case you want to test them out yourself and see if they are suited for what you need. 

The list could go on, and you can find other resources/tools that I use in other aspects of my business here, but I thought I’d keep it simple for now and give you my top five tools for Instagram marketing.

Instagram Marketing Tools You Need In Your Business


Unless you’ve been living under a rock for the last few years, I’m sure you’ve already heard of Canva and what it is for. But for those who haven’t, Canva is a graphic design platform which makes the graphic design process simplified. It’s perfect for those who don’t want to have to navigate a professional design platform like Illustrator. In my opinion, Canva has everything you need to create amazing and eye-catching designs for all aspects of your marketing. I’ve been using Canva for several years now and think it would be the tool I would miss the most if it ever disappeared. 

Sign up for a 30 day free trial here


Another tool you may have heard of is Planoly. This is the content scheduling tool I use for my business. I usually swap between this or posting manually if it’s a last minute post. Planoly is great for you if you prefer to see the visual layout before scheduling all the content. You can play around with the layout of your plan before you finalise it all. 

Purchase one of the plans here


If you are not a fan of Planoly, I suggest trying Later as an alternative. Along with great analytics, you have a clear calendar view of what’s happening in your content plan and when, you also have the ability to post to other platforms; Facebook, Pinterest, Twitter, LinkedIn and Tik Tok, making it really easy to repurpose your content across multiple platforms. As well as Planoly, you can store all your hashtags within Later or use this function to store generic captions that you like to use regularly and just tweak depending on the content which will make creating content a little quicker.

Try Later


I introduced Airtable into my business in summer 2021 but it’s been an absolute game changer for planning my Instagram content. I have created a content planning board which covers every element of the post creation process so that I don’t miss a thing and can be mega organised ahead of time. There are sooo many more functions that Airtable can do, including lots of automation processes, but at the moment I’m keeping it really basic as I learn more about the platform.

Get Airtable here


If you’re looking to stay on top of your hashtag research then THIS is the tool you need in your business. I’m sure you know by now how important hashtags are for Instagram to help grow your business. Well, Flick.Tech makes this process so much easier for you. It saves you time as you’re able to find top performing hashtags in a matter of minutes, it analyses every hashtag used in each post so you can quickly figure out which hashtags are working and which aren’t, and you can categorise your hashtags in folders under each content pillar. Sounds good, right?

Buy here


For all you reel makers out there that want to take your reel editing to the next level, or just simply hate the functionality of the Instagram editor, then InShot is the app for you. With a wide range of transitions, more functions to play around with, and less fidgety, using InShot in my business was a no brainer. With the paid version, you even get the option to apply your own branding so you can keep all your reels on brand instead of having to use one of the 9 fonts Instagram gives you, 3 of which aren’t great from a readability perspective. I use this app to create majority of my reels and my clients reels!

Download here

And those are some of my favourite Instagram marketing tools I think you should be using in
your business too! Trust me, some of these can be such a game changer for your business and make things so much easier for you. Why not try the tools that offer free trials and go from there?

Creating engaging content for Instagram

Have you recently noticed a drop in engagement and wondered if your content on Instagram is engaging the right people? ? Are you getting fed up with putting a mixture of posts out but still not getting the results you really want? 

Before you go mapping out your content plan for the next 90 days, we’re going to take it right back to the basics. In this blog post, I’ll be sharing with you my 9 step process you need to go through FIRST in order to create engaging content that speaks to your ideal client. 

Firstly, I want you to read this carefully:

Your vanity metrics (we’re talking follower count, the amount of likes and comments you get) DO NOT define how successful your business is. 

Of course, you want to increase your engagement rate so that your content is pushed in front of more ideal clients, but please don’t put too much pressure on yourself to increase the vanity metrics. Clients will come to you if you’re putting out the right content for them.

Now, let’s dive straight into my nine step process you should be doing before you make another piece of content for it to lack engagement yet again.

Process to creating engaging content on Instagram

  1. Identify your ideal client

Your content will be all over the place and not directed toward anyone if you don’t know who you’re talking to and who you’re wanting to nurture and eventually work with. Ideally you want to read back any content you create, put yourself in your ideal clients shoes and ask yourself if it resonates with you. 

  1. Discover your ideal clients pain points

This will be linking to the first step as you want to do this along with creating your ideal client profile. The things you want to find out include their current struggles, what they want more of and less of, what’s stopping them from making a purchase, and what will motivate them to make the purchase. Of course, you can dive a lot deeper than this. There are lots of resources online to help you go through this, just give me a shout if you need pointing in the right direction.

  1. Writing your mission statement 

What’s your mission statement? It’s a brief description that tells people exactly what you do, who you help and how you can help them transform their business from A to B. A little exercise to figure this out is to look back at your ideal clients pain points, write down a few things that they’re feeling before working with you, and where you want them to be after working with you. If you already have clients that can give you testimonials or feedback, use this to help create this statement. 

  1. Audit your current content 

Here’s a little bit of practical work you can do. Conducting your own content audit of your account is crucial as it’ll tell you what is currently working, what’s not working and what is missing. This way you can create more of the content that your audience is engaging with and you know they’ll need. 

If you haven’t already, you can download my FREE content audit below

  1. Market Research

Utilise Instagram to find out what your audience are wanting to know and what are they currently struggling with. You can do this research simply through Instagram stories, creating a questionnaire and asking people to fill it out for you in exchange to win something (like a voucher or 1:1 session with you), asking your current clients, looking at your competitor’s posts and which are getting the best engagement and why. There’s plenty of ways to do this and it’s the best way to get results/ideas for content as it’s coming straight from your audience.

  1. Create evergreen content

The majority of your content that you want people to save needs to be evergreen content. Evergreen content is a piece of content that will remain relevant for a long period of time. For example, I could share 5 ways to create a killer caption, and know that this will still be relevant in 6 months time (in fact, I did create a post around this here…and it’s still relevant!!)

  1. Inspire & Educate

Obviously there are other content types you want to be sharing in your content plan but these two particularly work if you want your audience to save your content. Inspirational content could include sharing your story, a quote you live by, or a business win…and the educational content could be a how to, checklists, top tips and hacks, or guides. The list of ideas can be endless! I’d start by looking at your content pillars and brainstorming ideas under each of these that can be listed under inspirational or educational content.

  1. Always include a call to action

We’re diving a little deeper now but I wanted to include this as it’s super important! In every single piece of content, you need to be adding a call to action. You’ll see at the end of this blog post, I’ve asked you all to come join me on Instagram and DM me if you found this helpful. And you’ll find I do this on everything I put out there; social media posts, blog posts, emails, webpages…everything! Your audience needs to be told what they need to do next. If they want more tips, ask them to follow you and turn on your post notifications; if they need help and want to outsource, tell them where to go on your website; if this post was helpful, ask them to tag a friend in the comments who would also find it helpful. The list of calls to action is endless! And don’t forget, it doesn’t always have to be a selling call to action, it could simply be a question that you want people to answer in the comments. 

  1. Create social media templates

To make the process of creating content less time consuming, I’d highly recommend designing a bundle of branded social media templates that you’ve tried and tested already and know will appeal to your audience. I use the PRO version of Canva to create any marketing asset in my business. I’ve had it for about 5 / 6 years now and it’s definitely a tool I couldn’t live without in my business. Ultimately, you can always get a designer to create templates for you so you can quickly make a copy of the template in Canva, edit the content and schedule or post it.  

And voila! I gave you a lot more information there than I intended on giving but they’re all super important and I want you to get this process right from the start. And I’ll be here every step of the way to help you in creating content that connects, nurtures and converts your audience! In fact, I have a free download for you which has 100 content ideas, so you’ll no longer get stuck with what to post next. Grab it here!

Avoid these mistakes in your content | Blog | Abigail Rose West

Want to make sure you’re nailing your content strategy? In this blog I’ll be sharing with you the mistakes you need to avoid in your Instagram content. And to avoid making these mistakes in the future, I give you some advice on how to fix them!

Keep reading and take note of any you think you’re doing right now. We want to avoid these as they could have an impact on your content performance, and it will look like you don’t know what you’re doing. 

Mistakes to avoid making in your Instagram content 

Let’s dive right in!

  1. Using the same hashtags in every post

Before you go running round the house panicking about finding different hashtags for every single post, don’t worry. Apart from branded hashtags, you want to avoid using the same 30 (or however many hashtags you’re using) in every post. It won’t help you grow your account or reach new audiences. Hashtags don’t do all the work for you, your content does that, but they do help push your content out there to new people and potential ideal clients. 

My advice would be to spend some time each month or quarter to review your hashtags and research more. Make sure you keep them categorised under each content pillar in your business and add them into a spreadsheet or keep them somewhere safe so it becomes easy to choose them when creating new content. If you really want to get on top of your hashtag research, I highly recommend investing in Flick.Tech. Flick is a great system that helps you analyse and review your hashtags in great detail. It makes the process easy for you, giving you accurate analytics of each hashtag you use in your content and allows you to group the hashtags you want to use regularly. Click here to check it out. 

  1. Not making use of all content formats

Instagram now has different types of video, grid posts, guides, collaboration posts, stories, live video…the opportunities for creating content are endless! This can be a little overwhelming at first but choose one format to start with, that you may not have tried yet, research into how your competitors are using them, and have a go. 

Let’s take reels, for example. We all know how big reels have grown since Instagram released the feature in 2019, and they are a great way to grow your account and reach new audiences that don’t even know you exist yet. 

And don’t forget to take a look at your existing content and repurpose it using a different format. This is an easier way to create content for your socials, just by using the content you’ve already created and that resonated with your audience.

  1. Using too many CTAs

Calls to action need to be included in every single piece of content you post but stick to just the one. Having too many calls to action will confuse your audience and they’ll end up not taking any action because they won’t know which route is best for them to take. It’s overwhelming when you are asking a lot of your audience, so keep it simple and stick to the one.

  1. Speaking to too many people in your content

The aim is to make your readers think you’re speaking directly to them, as if they were in the same room as you just having a conversation. Read this blog back to yourself, who am I writing it for? YOU. There’s no ‘everyone’ or ‘they’ or ‘people…it’s all about you. 

  1. Wrong keywords or no keywords at all

Instagram content is now searchable by keywords, so you want to be making sure you’re constantly using keywords you want to be searchable by. 

How to fix these issues? It’s simple. Do a content audit of your most recent posts to find out if your content plan is working and targeted towards your dream client. If you don’t know where to go to do this, click HERE to download my FREE content audit! It helps you understand if your current content plan is spot on, or if it needs some work, and I show you how you can fix any issues.

Benefits of outsourcing your Instagram | Abigail Rose West

Being present for your business on Instagram is a no brainer, especially if that’s where your audience is hanging out. But what if you don’t like Instagram? It’s not your zone of genius, you may not want to spend your time on social media creating content, and simply want that extra time to spend with family and friends… well, keep reading as I dive deep into six benefits to outsourcing your Instagram.

In 2021 alone, there have been more than a billion monthly active Instagram users! But what if you don’t enjoy the platform? Don’t get me wrong, choosing to outsource your Instagram can be daunting. It’s such a big part of your marketing strategy that you don’t want to get wrong, especially if you run an online business. And there’s three things that are probably stopping you from investing…the time it will take to hire & onboard an Instagram manager, the investment each month to have this addition on your team, and how much trust you need to handover your Instagram platform to someone you haven’t worked with before. 

BUT, with these slight negatives come so many benefits to outsourcing your Instagram. And actually these aren’t negatives, they quickly become positives which is why I’ve mentioned them below as part of some of the benefits. 

So here’s six benefits you may not have thought of around outsourcing your Instagram (that you should probably consider).

Six Benefits to Outsourcing your Instagram | Blog | Abigail Rose Social

Six Benefits Of Outsourcing Your Instagram

#1 Allows extra time to focus on your zone of genius

The time you would initially spend on Instagram engaging, creating content, researching hashtags, monitoring your competitors…the list goes on, this is now extra time you’ll get to either relax, spend with your family, or work on your own business. It’s a no brainer. 

#2 Cost effective as you’re delegating a task to someone who is skilled in that area so you’ll get better results

Social media isn’t a fast game, and I think that’s why it puts people off the investment initially as it takes time to see results from hiring an social media manager 

#3 Less likely to have burnout and compare yourself with your competitors online

Instagram, and any social media platform for that matter, can become a toxic place for many reasons. Spending less time on any social media platform can prevent burnout, and also less comparison with your competitors. Stop getting wrapped up in what other people are doing and focus on your own business. Competitor research is definitely needed, but having someone in this profession who knows the best ways to do this without any distraction is the best way forward.

#4 It can reduce your stress levels

Knowing someone is taking care of the Instagram element of your business can be such a stress relief. You can then put more of your focus and energy into the things that you want to work on, which Instagram would usually consume the time of. 

#5 You will get better results

It’s like with any job you want to hire someone in, there are people out there that specialise in specific areas, know the job inside out and can guarantee better results than if you were to do it yourself. It works the same with Instagram managers; you can feel confident we know what we are doing, and will probably introduce a better strategy/content plan than what you already had. 

#6 More time to spend with your family/friends/doing what you love

If you already have the time planned out for your own business, and you just want to outsource your Instagram because you hate the platform, or simply don’t know how to use it to its full potential, then it’s a great solution as it means you’ll then get more time to spend doing what you love with your family and friends. How good would it feel if you finished work everyday at 3pm to spend the afternoon/evening in your family’s company? Pretty damn good, if you ask me. 

So what are you waiting for? I get it’s probably another big step in your business but just read over those benefits again, list out the pros and cons and you’ll come to an answer.

My advice to you is;

  • Don’t rush into anything just because it’s cheap, there’s a deal or you saw one good result and you’re ready to sign. Hiring an Instagram manager shouldn’t be a quick decision, like with any hire in your business. 
  • Back to my point above, don’t go for someone purely because of price. Look at their results, talk to people they’ve worked with before/currently working with, ask for their portfolio, jump on a call with them and make sure they have a caring attitude and really want to get to know you, not just your business. If this is going to be a long term hire, you want to make sure the relationship will be strong and positive. 
  • Make sure they are present on their Instagram. I’m not sure about you, but if I were in a different industry and hiring an Instagram manager, I’d want them to have a presence on the platform too and make sure they’re using the platform to it’s best ability. 

If this is something you’ve been thinking about recently and ready to take the leap into hiring an Instagram manager for your business, don’t hesitate to reach out. I’d love to chat with you and talk more about you, your business and the process of working with me.