Want to make sure you’re nailing your content strategy? In this blog I’ll be sharing with you the mistakes you need to avoid in your Instagram content. And to avoid making these mistakes in the future, I give you some advice on how to fix them!
Keep reading and take note of any you think you’re doing right now. We want to avoid these as they could have an impact on your content performance, and it will look like you don’t know what you’re doing.
Mistakes to avoid making in your Instagram content
Let’s dive right in!
- Using the same hashtags in every post
Before you go running round the house panicking about finding different hashtags for every single post, don’t worry. Apart from branded hashtags, you want to avoid using the same 30 (or however many hashtags you’re using) in every post. It won’t help you grow your account or reach new audiences. Hashtags don’t do all the work for you, your content does that, but they do help push your content out there to new people and potential ideal clients.
My advice would be to spend some time each month or quarter to review your hashtags and research more. Make sure you keep them categorised under each content pillar in your business and add them into a spreadsheet or keep them somewhere safe so it becomes easy to choose them when creating new content. If you really want to get on top of your hashtag research, I highly recommend investing in Flick.Tech. Flick is a great system that helps you analyse and review your hashtags in great detail. It makes the process easy for you, giving you accurate analytics of each hashtag you use in your content and allows you to group the hashtags you want to use regularly. Click here to check it out.
- Not making use of all content formats
Instagram now has different types of video, grid posts, guides, collaboration posts, stories, live video…the opportunities for creating content are endless! This can be a little overwhelming at first but choose one format to start with, that you may not have tried yet, research into how your competitors are using them, and have a go.
Let’s take reels, for example. We all know how big reels have grown since Instagram released the feature in 2019, and they are a great way to grow your account and reach new audiences that don’t even know you exist yet.
And don’t forget to take a look at your existing content and repurpose it using a different format. This is an easier way to create content for your socials, just by using the content you’ve already created and that resonated with your audience.
- Using too many CTAs
Calls to action need to be included in every single piece of content you post but stick to just the one. Having too many calls to action will confuse your audience and they’ll end up not taking any action because they won’t know which route is best for them to take. It’s overwhelming when you are asking a lot of your audience, so keep it simple and stick to the one.
- Speaking to too many people in your content
The aim is to make your readers think you’re speaking directly to them, as if they were in the same room as you just having a conversation. Read this blog back to yourself, who am I writing it for? YOU. There’s no ‘everyone’ or ‘they’ or ‘people…it’s all about you.
- Wrong keywords or no keywords at all
Instagram content is now searchable by keywords, so you want to be making sure you’re constantly using keywords you want to be searchable by.
How to fix these issues? It’s simple. Do a content audit of your most recent posts to find out if your content plan is working and targeted towards your dream client. If you don’t know where to go to do this, click HERE to download my FREE content audit! It helps you understand if your current content plan is spot on, or if it needs some work, and I show you how you can fix any issues.