5 Instagram reels that don't require showing your face

There’s no question that reels are dominating Instagram and have been for some time now. I was one of the ones that initially refused to create reels; they weren’t for me, I didn’t want to show my face and I knew it was such a time consuming process which put me off completely. However, over time I’ve found a process that works for me, batch create reels in advance so I’m not spending all my time on them, and I’ve worked on my confidence and stopped thinking about what other people thought. 

Saying all this, I can totally understand why people won’t want to show their face in reels and pretend to dance, point, or lip sync… it can be cheesy, I know! Plus, not every business will want themselves in their content and that’s totally understandable. 

So if you’re reading this knowing you should be using reels in your Instagram content, but want a workaround where you don’t have to show your face, here’s 5 Instagram reel ideas you can create without being in front of the camera!

5 Instagram Reel Ideas that don’t require showing your face

  1. Screen Tutorials

Screen tutorials are a great way to show your audience how to do something. Some of the most useful and easy consumer reel content that I see on my feed is just phone recordings or computer recordings. There’s no need for all this fancy ass editing because at the end of the day, you want to educate that person to do this thing and if you over-edit something it can actually distract your viewers away from the actual message or tutorial. Sometimes simplifying is more effective.

Method: I recommend using a tool like Loom, Zoom or a screen recorder that may be an application on your desktop already to do your screen recordings. If you’re using your phone to do this, then it’ll most likely have a screen recorder installed (but make sure you have the microphone turned off unless you’re doing the voiceover as you do the tutorial). You can then use software like Canva to add it into a mockup and edit it. With the voiceover, you can either add this to the video in a separate app or you can just add it into Instagram straight away.

  1. Drawing tutorials

Another popular way to use reels is through drawing tutorials or simply writing on a piece of paper. You can see an example here of how this has been done. I’m sure you’ll agree when I say this is quite an effortless way of creating a reel. It’s quickly consumed, an easy way to portray a message, and doesn’t take too much time to create. If it’s deemed to be successful with your audience, you can brainstorm ideas and batch create these all in advance. 

Method: The best way I would create these is by using a tripod so that you are hands free to do the actual drawing. Make sure you’re in an environment with good lighting so the video is good quality and readable. Place the tripod in a position (this may be above so it’s looking down to the paper, like a flat lay, or at an angle) and keep it in this position throughout so you get a seamless looking reel. If you want a filter on Instagram for the video, apply this and then use the Hands Free option to record (be aware of the time limit!) or simply use your own phone camera to video. Once the video is completed, think about how you want it to look in the reel. Do you want it sped up/slowed down? If it needs any extra editing, I highly recommend using the app InShot. I use this for all my reel editing.

  1. Stop motion

Warning: This can be quite a long process to create.

Stop motion is effectively taking many photos of you or an object doing something and converting it into a video. I’ve seen some really clever videos doing this, check out this one from Sand Visuals, and this one from Collette Peri. If you give this a try, I’d love for you to share it with me! I always love watching these kinds of videos. 

Method: For these videos to work quite seamlessly, you want to make sure your phone/camera is in a fixed position (maybe use a tripod) so the frame stays the same and it’s just the subject moving. This will be easier if there’s a second person to help you but to take the pictures you can either set it on burst mode so it takes lots of photos in seconds (and the second person can do this for you). Or you can set your timer on your camera (phone settings may be limited for this) to take photos every 0.5 second. Once you’ve got all your photos, it’s time to edit them. If you’ve used a camera, you can use video editing software like Adobe, or there’s plenty of Stop Motion specific softwares out there.

  1. Voiceover

Using any of the ideas I’ve mentioned above, you can easily apply a voiceover. All you need to do is mute the original video and record the voiceover separately. You can do this either inside the Instagram app or using a voice recorder on your phone. If you’re not showing your face, another way to build the know, like and trust factor is through your voice. 

  1. Photo Collage

One other popular reels trend is photo collage, which is very popular amongst photographers (shock). This is an effective way to showcase your work instead of just your classic grid post. This would work great if you’re a product based business. You could use it to showcase a specific product, for example if you have a Christmas related product then you can share this around Decemeber time.

I did a version of this HERE and briefly showed my face at the beginning, but this could easily be replaced with a photo of your product/service. 

Tip: With any of these videos, I always use InShot to edit the reel so I can get the timing of the images spot on. It will depend on the music you’re using, but I prefer to use music that I can time each photo to the beats like I have in the example above.

And there you have it. 5 Instagram reel ideas that don’t require showing your face or being in front of the camera. Now you have no reason to avoid using reels as part of your strategy. 

Why not book in a power hour?

If you want to have a process for creating reels but not sure where to start, why not have in a power hour with me where we can map it out together?? I’d love nothing more than to see your business skyrocket through reels. You can book yours here!! We can even use this hour to create a reel together that you can share straight away – how fun would that be?

What to include in your Instagram bio

Your Instagram bio is like your shop window. You have about 3 – 5 seconds to give the reader a reason to stay on your profile and grab their attention. It should be very easy to understand what your business does/sells just from having a glance at your bio. 

And I believe there are certain things you need to include in order to achieve this. Ready to find out what you need to include in your Instagram bio to make it stand out?? Here’s 10 things you shouldn’t miss out!

What You Need to Include in your Instagram Bio

The important stuff: 

  1. Your name

Let’s start this out real simple, but you’ll be surprised at how many people miss this. It’s the most important factor to add into your bio and that is your name. People want to connect with people so it’s a little awkward when they want to pop into your DMs and can’t address you by name. Either add it into your bio name or bio description. 

  1. Profile picture 

Make this RELEVANT! Either use a picture of you (because people like to see who it is they’re talking to) or use your logo. Make the photo of you clear by either having a plain background if it’s a photo of you, or increase the size of the logo to make it readable for everyone. There are simple additions like making a border around your profile photo which can instantly make it stand out more. 

  1. What your business name/title

Where you click ‘edit profile’ on your Instagram page, you’ll see the first fillable section called ‘Name’. This is where you want to add in what you do, your business title or possibly your business name. This part of your bio is searchable so if you’re a Brand Designer you will pop up under the search results for this if you add it into this section of your bio. So think carefully, this is really important. You can’t change it more than once within 2 weeks so if you do change it, make sure it’s definitely what you want it to be. 

Your Instagram Bio Description: 

Now you have just 150 characters to tell your audience about your business. Make it clear, attractive and leave the audience wanting more. This (along with your content) is what will make people to connect with you.

  1. Your superpower statement

Superpower? This is what you are KNOWN FOR helping your clients achieve. How do you help them get from A to B? What transformation can you give them for their business? Just remember you only have 150 characters so try to make this statement short and snappy, or break it down into a few bullet points. 

  1. Call to action

You should always have a call to action added into your bio which leads to the link you’re using at the time. This can obviously be changed depending on what it is you want to promote at the time. For example, this could be a freebie you’re wanting people to sign up to, a waitlist for your next program, booking a service, or simply how to contact to work with you. 

Your business information: 

  1. Your website 

This is crucial and not one to forget about. This is the link that your CTA in your bio description will lead to. This link ideally wants to be your website because you can then track the traffic that is coming through from your Instagram bio. I suggest creating a page on your website which is a list of important links that you want to promote at this time and add it to your Instagram bio. And the URL could be something simple like /links or /Instagram (see my example here). There are sooo many third party apps out there to use to also present links to your website but this sometimes doubles the customer journey, and people sometimes go a little crazy with the amount of links they include as a lot of these apps give you unlimited links. It does depend on what you prefer but I’d highly recommend keeping it linked to your website. 

  1. Contact button

Make it super easy and obvious as to how people can get in touch with you and make contact with you. You have the option to add your email address, phone number or WhatsApp Business phone number. If you are happy for people to contact you through either of these ways, then add them to your profile.

  1. Location

This may not be relevant for every business, especially if yours is solely online, but I still think it’s useful for people to know where you are located. Some people may be picky with the location of the people they want to work with, especially if it includes different time zones.You don’t have to be too specific with location, it can just be the state or county if you wish. 

  1. Category

Another way to give your business title is through categories. This could be useful if you have something else you want to include in your bio Name but still want to include your job title. 

  1. Action button

Instagram gives the option to add an action button so it’s easy for people to book a service of yours straight from your Instagram profile. However, the apps they integrate with are limited (most I’ve never even heard of) so you may find that this isn’t beneficial for you. And don’t go out of your way to change your systems to use one of these apps as you would probably want people to message you before they book anything with you. 

Your Instagram bio may change frequently, especially if you’re niching down, changing what you’re promoting for the month, or have changed your business model slightly. Whenever you decide to change your bio, come back to this blog post and remind yourself what you need to include in your Instagram bio to attract your ideal clients, drive traffic to your website, and make those all important sales. 

If you need help with this process, book in a power hour with me and let’s nail your Instagram bio together!  

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What to include in your Instagram bio
6 must-have Instagram marketing tools

Want the down low on my 6 must-have Instagram marketing tools? Being an Instagram manager, there’s lots of things I need to do as part of my role. Content creation, hashtag research, content plan & management, content scheduling. And this is just the Instagram part, never mind the business admin side of things. I’m sure you can relate for your own business too. 

Ever since starting my own business, I’ve tried and tested many tools to find the best ones that work for me and my business. And I thought I’d share them with you just in case you want to test them out yourself and see if they are suited for what you need. 

The list could go on, and you can find other resources/tools that I use in other aspects of my business here, but I thought I’d keep it simple for now and give you my top five tools for Instagram marketing.

Instagram Marketing Tools You Need In Your Business

Canva

Unless you’ve been living under a rock for the last few years, I’m sure you’ve already heard of Canva and what it is for. But for those who haven’t, Canva is a graphic design platform which makes the graphic design process simplified. It’s perfect for those who don’t want to have to navigate a professional design platform like Illustrator. In my opinion, Canva has everything you need to create amazing and eye-catching designs for all aspects of your marketing. I’ve been using Canva for several years now and think it would be the tool I would miss the most if it ever disappeared. 

Sign up for a 30 day free trial here

Planoly

Another tool you may have heard of is Planoly. This is the content scheduling tool I use for my business. I usually swap between this or posting manually if it’s a last minute post. Planoly is great for you if you prefer to see the visual layout before scheduling all the content. You can play around with the layout of your plan before you finalise it all. 

Purchase one of the plans here

Later

If you are not a fan of Planoly, I suggest trying Later as an alternative. Along with great analytics, you have a clear calendar view of what’s happening in your content plan and when, you also have the ability to post to other platforms; Facebook, Pinterest, Twitter, LinkedIn and Tik Tok, making it really easy to repurpose your content across multiple platforms. As well as Planoly, you can store all your hashtags within Later or use this function to store generic captions that you like to use regularly and just tweak depending on the content which will make creating content a little quicker.

Try Later

Airtable

I introduced Airtable into my business in summer 2021 but it’s been an absolute game changer for planning my Instagram content. I have created a content planning board which covers every element of the post creation process so that I don’t miss a thing and can be mega organised ahead of time. There are sooo many more functions that Airtable can do, including lots of automation processes, but at the moment I’m keeping it really basic as I learn more about the platform.

Get Airtable here

Flick.Tech

If you’re looking to stay on top of your hashtag research then THIS is the tool you need in your business. I’m sure you know by now how important hashtags are for Instagram to help grow your business. Well, Flick.Tech makes this process so much easier for you. It saves you time as you’re able to find top performing hashtags in a matter of minutes, it analyses every hashtag used in each post so you can quickly figure out which hashtags are working and which aren’t, and you can categorise your hashtags in folders under each content pillar. Sounds good, right?

Buy here

InShot

For all you reel makers out there that want to take your reel editing to the next level, or just simply hate the functionality of the Instagram editor, then InShot is the app for you. With a wide range of transitions, more functions to play around with, and less fidgety, using InShot in my business was a no brainer. With the paid version, you even get the option to apply your own branding so you can keep all your reels on brand instead of having to use one of the 9 fonts Instagram gives you, 3 of which aren’t great from a readability perspective. I use this app to create majority of my reels and my clients reels!

Download here

And those are some of my favourite Instagram marketing tools I think you should be using in
your business too! Trust me, some of these can be such a game changer for your business and make things so much easier for you. Why not try the tools that offer free trials and go from there?