The potential Instagram has to help make your business a success is huge…if you use it right. And today I’ll be helping you understand how to create an Instagram marketing strategy that will help you do just this.
An Instagram marketing strategy guides you through how you should be using the platform. It covers what you should be posting, who you should be targeting, conducts crucial market research, helps you build a community on the platform, and promotes your business.
Instagram has so much potential for businesses to get clients from and raise brand awareness. With over 2 billion active users on the app, there’s plenty of opportunity for you to grow your business on Instagram.
Sadly, it’s not as simple as just posting a photo, sharing it and hoping it’ll get traction. Long gone are those days! As a business, you want to be more strategic with the way you’re using the platform and how long you spend on it – as we all know how easy it is to get stuck down the scrolling drain.
In this blog, I’ll be sharing with you a step by step process on how to create an Instagram marketing strategy for your business. But, of course, if this sounds a little tedious for you or you’d rather have someone help you, get in touch here and let’s see if we’re a right fit to work together!
Without an Instagram marketing strategy, you’ll have no guidance on what to post, you don’t know who your target audience is, you don’t know how you should be talking to people (informal or formal?) or who your direct competitors are.
Whenever you feel lost on Instagram, you’ll want to revert back to your strategy so you can regain that focus.
Simply put, you need create an Instagram marketing strategy to get clarity and feel confident in knowing how you should be using the platform to benefit your business.
This will depend on where your audience are hanging out, what your business sells etc. but the likelihood that you will be able to market your business successfully on Instagram is high…but being creative with photo and video matters!
For example, if you’re better at writing and telling a story through written content, perhaps LinkedIn or Twitter is more beneficial to you.
Instagram is a social media channel used by millions of people so your business has access to a massive audience. Because it’s a highly visual platform, it’s a great way to be creative, get more personal, and be authentic. You can showcase your product or service in many engaging ways that will appeal to your target audience. But until you test, you’ll never know what your audience engages with the most.
Now let’s get into the juicy bit!
If you’re feeling overwhelmed by the thought of creating a strategy for your business on Instagram, here’s a brief overview as to what you should be including inside it!
Tip: Create this in a document somewhere and make sure anyone in your team who has access to your social media can view this. It’s super important you’re all on the same page!
Firstly, before even thinking about the marketing strategy, you want to define and set your goals for Instagram marketing. What do you want to achieve from promoting your business on Instagram? Maybe you want to use it as a tool to raise brand awareness, drive traffic to your website, increase engagement, or generate leads and get clients. Set these out very clearly.
Now, you want to conduct your market research, a.k.a competitor analysis. You want to identify who your direct competition is and monitor them regularly. See what’s working for them, how are they engaging with their audience, what are they doing differently to stand out amongst others? Add as much detail as possible.
This is where you want to build out your audience personas. Create profiles, name the person, include their demographics, what their interests are, where they hang out, what brands they love etc. And then you want to go even deeper and create an empathy map for them. Describe what they’re currently feeling; what’s their heaven, what’s their hell, what are they doing, feeling and saying. Make sure you relate this back to your offers!!
Think about how you want to communicate with your audience. Do you want a common theme in your copy? For example, Stephanie from By The Way Creative relates a lot of her stuff back to coffee and it works just perfectly.
Are you going to be quite formal in your content, or more informal and chatty? Do you want to be swearing, or keep it PG only? If there are certain keywords you want to be known for, make a list of them.
Based on your goals and target audience, you’ll now need to develop a content strategy. Inside this, you’ll want to include the types of content that you think will be most effective and engaging with your audience. I highly recommend breaking your content strategy down into sections, for example; Connection, Education, Inspiration and Promotion.
You’ll also want to think about your content pillars. These are essentially categories or themes created under your business that’ll help you organise and create your content. Look at your offers, what you do and create 4-6 pillars that you want to create content around. For example, mine are Instagram, marketing, mindset, and visibility.
Collaborating with influencers is a great way to reach wider audiences, but it has to be done right. This will only apply for a handful of businesses so you may not include this in your strategy.
Before diving straight into contacting influencers, you want to do your research. Who has a strong work ethic, who has an audience that fits in with your demographic, what is their tone of voice, who’s values align to yours…? All of this research needs to be done so that you’re not putting money down the drain. This needs to benefit you as well as the influencers.
There are a couple ways to work with influencers; paid collaborations, host giveaways, gifted service, Instagram takeover, brand ambassador. Work out which way will benefit you the most, contact influencers that you think are the best fit for the business, and go from there.
Finally, you want to make sure you’re monitoring your performance on Instagram. This is how you’ll find out whether you’re making progress towards or achieving your goals, you’ll be able to see what’s working and what’s not, and make adjustments to your strategy as needed.
Remember that social media is all about testing. Make sure you’re constantly testing new methods to showcasing your business as your audience will react to different things in different ways. Have fun experimenting!
You’ve created your Instagram marketing strategy by this point, but there’s probably still a few things you need to fine tune before you fully get going.
Your profile is like a shop window. You have approximately 3-5 seconds to grab someone’s attention, so I highly recommend you spend some time on this. Is it obvious what you do, who you’re targeting, and what is it you’re currently promoting? I’ve written a detailed guide on optimising your profile HERE.
You want to understand what type of content your audience engages with so make sure you utilise different Instagram features; is it photos, videos, lives?
I’d also have a separate guide on how you’ll show up on stories. It doesn’t have to be too detailed but it helps to maintain consistency across the whole platform. What fonts and colours will you use, how will you promote your services, will you incorporate gifs?
Ideally you want to have some highlights on your profile that cover the following;
About – get personal with your audience and share a little about you and why you created your business
Services/Work with me – Share all the ways in how people can work with you. Go in detail as to who each service is for and what benefits they’ll get from that service.
Testimonials/Results – What are your clients saying about working with you? Make sure you’re frequently asking for feedback or results so you can shout out about this on your Instagram!
Freebies – If you have any freebies, add them to a highlight. People can’t resist a free download packed with lots of information…plus, it gets them onto your email list – win win!
FAQs – Are there any questions that come up frequently from your clients/audience? Put them all in a highlight so it’s easy for them to get answers.
Make sure you don’t miss this out (as I know lots of people find it a tedious job). You want to make sure you’re responding to all comments, reply to stories, send DMs when appropriate (NOT to pitch a cold sale). This is essentially how you’ll be building a community.
This is something I will say time and time again, but you have to maintain consistency to see growth on Instagram. People want to see and hear from you, especially if they’ve decided to follow you. They’re here for a reason so don’t go quiet for weeks and then show up once and repeat.
I hear you, being consistent can be tricky. But you’re hearing it wrong…consistency doesn’t mean constantly. You’ll quickly burnout if you’re on Instagram 24/7. Instead, I want you to create a schedule for Instagram that works for you. The way you run your business on Instagram will look different to everyone else. Stay in your lane and focus on your own growth.
Your Instagram strategy will look different to everyone else’s. Never copy anyone else’s because it’s not authentic and people will quickly pick up on it.
The strategy should be reviewed frequently (I’d recommend once a year) and adjusted accordingly. Your business will grow and change over time so keep this in mind.
Are you repurposing your Instagram content right now? Is it something you don’t quite understand or see the benefits in doing? In this blog, I’ll be sharing how to repurpose your Instagram content. I’ll also be diving deep on the benefits of using repurposed content in your overall strategy, and how to find the content you should be repurposing.
Ask yourself this question…
Are you constantly trying to come up with new ideas for your content? Always hunting for inspiration; reading blogs, checking your competitor’s posts, going to askthepublic.com? And because you’re always trying to come up with new content, you lose consistency and easily become overwhelmed. Well, I’ve got good news for you.
It can become overwhelming and time consuming having to constantly create new content. Writing captions, creating graphics or videos, finding hashtags and including keywords…it’s a lot to do every time. But repurposing is the answer to all your problems.
Simply put, repurposed content is taking existing content and re-creating it for use in a different format or platform, with the goal of making it more accessible, relevant, or appealing to a new audience.
The objective is to get more mileage from your content; increasing your reach with various audiences, and sharing your content in different ways to cater to everyone’s needs, without always having to create new content from scratch…because let’s be honest, no one has time for that.
It’s likely you have hundreds of pieces of content lying around somewhere, whether it’s already been posted or it’s hanging around behind the scenes waiting to be shared, but you’re unsure how to share this content to ensure maximum reach.
Keep reading as I share why you should be repurposing your content and I give you some advice on where to find the right content to repurpose. I’m also going to give you a few methods to repurposing your content that’ll help you start doing it right away!
There’s quite a few reasons why you should be using repurposed content as part of your strategy. My number one reason is because it’s simple, and I know you’re looking for an easier way to quickly create content that will have an impact with your audience. Here’s the thing: when you repurpose your content, you already know the content has been a success when you created it the first time so you’re just sharing it in a new way to cater to those people who didn’t necessarily see or enjoy the way it was presented before. Plus, you’re not having to create new content from scratch…it’s a win win!
Reach is one of the main objectives on Instagram. The more people you reach, the more people will discover your profile, your business and find you. That’s the ultimate goal, right? To drive people to your world and join your community. And when you’re repurposing your content across multiple platforms, this allows you to reach new audiences which is increasing your exposure to more potential ideal clients.
If a certain piece of content has already worked and performed well, and it’s still relevant at the time of repurposing it, the likelihood that people will engage with the content is very high. It will also bring back the attention of the audience that engaged with the content previously.
And by creating a piece of content using different formats, you’re allowing your audience to engage with your content in different ways which will improve their experience and provide more interest with your brand. Gradually, you’ll start to build a loyal following.
Accessibility is so important in marketing. Whenever you’re creating content, you want to think about the experience you’re delivering and making sure it will meet everyone’s needs. This includes the way people interact with your content. The more diverse you are with your content, the more you’ll be including all people’s needs, including those with disabilities. Everyone will consume content differently (I personally prefer visuals rather than written content) so always bear this in mind when thinking about the ways you repurpose content.
The trick with repurposing content is to make sure it’s evergreen. By this, I mean it’ll always be relevant to your audience and your business.
Want some examples?
– Brand designer = 5 questions to ask your brand designer before making the investment
– Copywriter = How to incorporate your brand voice into your copy
– Wedding Photographer = What to do for your photographs when it rains on your wedding day?
– Virtual Assistant = 3 top tips to help you save time doing admin
There’s no doubt that creating new content from scratch is time consuming and can really demotivate you from doing it. That’s the beauty behind repurposed content. You can save yourself so much time if you already have the foundations already there.
Let’s say you have a Youtube video that you want to repurposed into a reel. After you’ve downloaded the video, all you have to do is snip it to the clip you want to show in the reel, resize, add captions and voila…you can post it! Whereas if you didn’t have that initial Youtube video, you would’ve had to find time to create the video yourself, edit it, and then do all the other bits. Even though it’s still a bit of work, repurposing content saves you so much more time and energy!
Now you know what repurposed content is and why it is important to utilise this strategy, you need to find the content that you can repurpose. Where?
A good place to start it by looking at your Instagram insights, or any of your social media insights. This will tell you what your best performing content has been recently (I’d recommend checking up to the last 6 months of content to get this information).
To do this, go to Insights on your profile > Content You’ve Shared and select the metric you want to measure based on your KPIs. This will then show you your best performing content from that metric.
If you find you’re wanting to create new content but you’re still stuck with ideas, conduct some market research to find out what people are asking and wanting to know. Here’s how you can do this quite quickly:
– Ask your audience through polls/quizzes/questions on Instagram stories
– Use search engines to find out what people are currently searching around your niche
– Answer the Public or Ubersuggest are great tools to use to find out what people want to know around a certain subject. Just type in a keyword and a whole list of ideas will come up. If you’ve already written content around these subjects, go back to them and see how you can repurpose the content.
Evergreen content is content that will always be relevant to your brand and niche. It will help your content perform well even after a couple of months because it still provides value to your audience. Not all your content will be evergreen, but I recommend at least 60-70% of your content should be. So when you’re looking to repurpose content, make sure it’s still relevant to re-share otherwise it won’t make too much sense and you’ll lose the engagement you’re aiming for.
And now for the juicy part of this blog you’ve been waiting for. Here’s how you can repurpose your Instagram content.
Are you getting the gist now? There are so many ways to repurpose content, even beyond Instagram, but this is just a guidance to what you could be doing right now. I suggest you create a repurposing system of your own, like this one here, that you can easily follow instead of panicking at the last minute with posts you want to repurpose.
As a business owner, driving traffic from Instagram to your website is key for turning those leads into customers. Your website is your opportunity to tell your leads more about who you are, what you do and what services you offer. Therefore, you want to jump at all the ways to promote your website and drive more traffic to it through Instagram.
You can of course skip the organic route and go straight into paid advertising, but without an audience already there, this will be more costly, you won’t be building as strong of a connection with the leads (and therefore they won’t necessarily buy anything from you, just grab the freebies), but it is faster to set up and you’ll most likely get quicker results.
Some people think that just diving straight into paid ads and throwing a load of money at them will guarantee results, but actually this method will lose you more money because you don’t have any of the warm audience already there which means you’ll have to spend much more on the ads than if you were to already have the foundations.
Organic marketing, however, does take more time and effort BUT once you’ve nailed the strategy, you’ll be building greater relationships with your followers, you’ll feel more connected to them, and therefore you’ll feel you’ve achieved much more than just getting leads.
And this is what I’m going to focus on today. How to drive organic traffic from your Instagram to your website.
Before you read on…Here’s something you NEED to do to your website first!
A little tip before we get into the good stuff is to make sure your website is fully mobile optimised. The majority of Instagram users will be using their mobile. So when they click on any web link on Instagram, they will be looking at the mobile version of your website. If it isn’t mobile optimised, people will quickly come out of it because it’s not user friendly, which makes it a poor customer journey. Make sure you do this first to avoid any further issues.
The most popular and common one is to add a link in your bio. You have the option to add any link in your bio, so why wouldn’t it be to your website? Ideally if you’re launching, have a recent blog you want to share, or a new freebie you want people to land on, then this is what you want to be included in the link. Or you can create a page on your website pulling in links to various places on your website so people can choose where to go. Just be careful not to put too many links in otherwise people won’t know where to go. Ideally I’d choose between 4 – 6 links. And make sure you update them as and when to match what you’re promoting at the time.
When you’ve chosen the link to add into your bio, make sure you draw attention to it. The best way to do this is by adding a direction in your actual profile bio. So if you’re promoting your latest lead magnet, add a couple words stating what it is and where to grab it. You want to make it super easy for people to find it.
Ideally you want to have a set of highlights to share your services, recent blog posts, client wins & testimonials (and others that are relevant to your business). Therefore, this is a great place to share links directly to your website. You don’t want to overwhelm people by constantly sharing links in your stories, so whenever you do, just add them to the relevant highlight and your audience will find the links they want to visit. You can direct them to the highlights every now and then to tell them that’s where they can easily find resources you’ve shared previously.
To get the attention of your audience in a particular post where you may be sharing your latest blog post or a new lead magnet, make sure you’re using a strong hook that will encourage them to stay and read more. If you’re just sharing a mockup of the freebie and nothing else, this won’t necessarily attract the numbers you’re wanting (unless you’ve nailed the freebie name ofc… sometimes that works!)
I can’t repeat this enough so I will continue to do so. Make sure you’re using calls to actions in every piece of content you’re sharing. If it is a promotional piece of content then add the call to action into the caption, and you could even add it onto the image/carousel/reel if you wish. I’d encourage you to do this whenever possible as people don’t always read the captions.
Why are calls to actions important? Because they encourage your audience to follow a journey which will lead them to getting the awesome content that you’re providing them. Sometimes it’s not so obvious how people can get hold of whatever it is you’re sharing so make it super obvious. Just make sure this journey to them getting the end result is as simple as possible. You don’t want to lose them half way!
In 2021, Instagram finally announced the link sticker for everyone on the platform. This was good and bad news. Good news because it makes selling via stories so much easier (and you can see how many people are clicking through), but also bad news because it means everyone started using it and link sticker fatigue became a real thing!
I do think you need to be utlising this link sticker in your stories whenever you’re selling something or promoting a piece of content. Just be careful not to overuse it and spam people with links everywhere. This will quickly put people off. Stories are for sharing pieces of your life that wouldn’t necessarily go into a post, for example behind the scenes of running a business, about your personal life, etc, so just selling constantly isn’t helping you build the know, like and trust factor with your audience.
I tend to share links for myself and my clients a couple times a week, in between a mixture of connection & personal content. My biggest tip for when you sell via stories is making sure it’s super clear what it is you’re sharing in the link.
If you’re having a conversation with someone and they’re having an issue that you’re able to help with, why not point them in the right direction on your website. This may be a blog post, a specific service they could benefit from, or just your homepage so they can take themselves to the correct place.
What you don’t want to do is go in with a pitch with no conversation or connection leading up to it. Make sure you have their attention and send them to the right & necessary place.
Want to increase the amount of organic traffic driven to your website from your Instagram? Have a look at your past content and find out what you’re doing wrong or missing. To help you, why not conduct a content audit of your most recent posts to find out if your content plan is working and achieving these goals. It helps you understand if your current content plan is spot on, or if it needs some work, and I show you how you can fix any issues.
There’s no question that reels are dominating Instagram and have been for some time now. I was one of the ones that initially refused to create reels; they weren’t for me, I didn’t want to show my face and I knew it was such a time consuming process which put me off completely. However, over time I’ve found a process that works for me, batch create reels in advance so I’m not spending all my time on them, and I’ve worked on my confidence and stopped thinking about what other people thought.
Saying all this, I can totally understand why people won’t want to show their face in reels and pretend to dance, point, or lip sync… it can be cheesy, I know! Plus, not every business will want themselves in their content and that’s totally understandable.
So if you’re reading this knowing you should be using reels in your Instagram content, but want a workaround where you don’t have to show your face, here’s 5 Instagram reel ideas you can create without being in front of the camera!
Screen tutorials are a great way to show your audience how to do something. Some of the most useful and easy consumer reel content that I see on my feed is just phone recordings or computer recordings. There’s no need for all this fancy ass editing because at the end of the day, you want to educate that person to do this thing and if you over-edit something it can actually distract your viewers away from the actual message or tutorial. Sometimes simplifying is more effective.
Method: I recommend using a tool like Loom, Zoom or a screen recorder that may be an application on your desktop already to do your screen recordings. If you’re using your phone to do this, then it’ll most likely have a screen recorder installed (but make sure you have the microphone turned off unless you’re doing the voiceover as you do the tutorial). You can then use software like Canva to add it into a mockup and edit it. With the voiceover, you can either add this to the video in a separate app or you can just add it into Instagram straight away.
Another popular way to use reels is through drawing tutorials or simply writing on a piece of paper. You can see an example here of how this has been done. I’m sure you’ll agree when I say this is quite an effortless way of creating a reel. It’s quickly consumed, an easy way to portray a message, and doesn’t take too much time to create. If it’s deemed to be successful with your audience, you can brainstorm ideas and batch create these all in advance.
Method: The best way I would create these is by using a tripod so that you are hands free to do the actual drawing. Make sure you’re in an environment with good lighting so the video is good quality and readable. Place the tripod in a position (this may be above so it’s looking down to the paper, like a flat lay, or at an angle) and keep it in this position throughout so you get a seamless looking reel. If you want a filter on Instagram for the video, apply this and then use the Hands Free option to record (be aware of the time limit!) or simply use your own phone camera to video. Once the video is completed, think about how you want it to look in the reel. Do you want it sped up/slowed down? If it needs any extra editing, I highly recommend using the app InShot. I use this for all my reel editing.
Warning: This can be quite a long process to create.
Stop motion is effectively taking many photos of you or an object doing something and converting it into a video. I’ve seen some really clever videos doing this, check out this one from Sand Visuals, and this one from Collette Peri. If you give this a try, I’d love for you to share it with me! I always love watching these kinds of videos.
Method: For these videos to work quite seamlessly, you want to make sure your phone/camera is in a fixed position (maybe use a tripod) so the frame stays the same and it’s just the subject moving. This will be easier if there’s a second person to help you but to take the pictures you can either set it on burst mode so it takes lots of photos in seconds (and the second person can do this for you). Or you can set your timer on your camera (phone settings may be limited for this) to take photos every 0.5 second. Once you’ve got all your photos, it’s time to edit them. If you’ve used a camera, you can use video editing software like Adobe, or there’s plenty of Stop Motion specific softwares out there.
Using any of the ideas I’ve mentioned above, you can easily apply a voiceover. All you need to do is mute the original video and record the voiceover separately. You can do this either inside the Instagram app or using a voice recorder on your phone. If you’re not showing your face, another way to build the know, like and trust factor is through your voice.
One other popular reels trend is photo collage, which is very popular amongst photographers (shock). This is an effective way to showcase your work instead of just your classic grid post. This would work great if you’re a product based business. You could use it to showcase a specific product, for example if you have a Christmas related product then you can share this around Decemeber time.
I did a version of this HERE and briefly showed my face at the beginning, but this could easily be replaced with a photo of your product/service.
Tip: With any of these videos, I always use InShot to edit the reel so I can get the timing of the images spot on. It will depend on the music you’re using, but I prefer to use music that I can time each photo to the beats like I have in the example above.
And there you have it. 5 Instagram reel ideas that don’t require showing your face or being in front of the camera. Now you have no reason to avoid using reels as part of your strategy.
If you want to start creating reels in your business but have no idea where to start, don’t want to be the actual one to create them and just outsource, why not hire an Instagram manager?? I’d love nothing more than to see your business skyrocket through reels. Check out my offers here!!
Your Instagram bio is like your shop window. You have about 3 – 5 seconds to give the reader a reason to stay on your profile and grab their attention. It should be very easy to understand what your business does/sells just from having a glance at your bio.
And I believe there are certain things you need to include in order to achieve this. Ready to find out what you need to include in your Instagram bio to make it stand out?? Here’s 10 things you shouldn’t miss out!
Let’s start this out real simple, but you’ll be surprised at how many people miss this. It’s the most important factor to add into your bio and that is your name. People want to connect with people so it’s a little awkward when they want to pop into your DMs and can’t address you by name. Either add it into your bio name or bio description.
Make this RELEVANT! Either use a picture of you (because people like to see who it is they’re talking to) or use your logo. Make the photo of you clear by either having a plain background if it’s a photo of you, or increase the size of the logo to make it readable for everyone. There are simple additions like making a border around your profile photo which can instantly make it stand out more.
Where you click ‘edit profile’ on your Instagram page, you’ll see the first fillable section called ‘Name’. This is where you want to add in what you do, your business title or possibly your business name. This part of your bio is searchable so if you’re a Brand Designer you will pop up under the search results for this if you add it into this section of your bio. So think carefully, this is really important. You can’t change it more than once within 2 weeks so if you do change it, make sure it’s definitely what you want it to be.
Now you have just 150 characters to tell your audience about your business. Make it clear, attractive and leave the audience wanting more. This (along with your content) is what will make people to connect with you.
Superpower? This is what you are KNOWN FOR helping your clients achieve. How do you help them get from A to B? What transformation can you give them for their business? Just remember you only have 150 characters so try to make this statement short and snappy, or break it down into a few bullet points.
You should always have a call to action added into your bio which leads to the link you’re using at the time. This can obviously be changed depending on what it is you want to promote at the time. For example, this could be a freebie you’re wanting people to sign up to, a waitlist for your next program, booking a service, or simply how to contact to work with you.
This is crucial and not one to forget about. This is the link that your CTA in your bio description will lead to. This link ideally wants to be your website because you can then track the traffic that is coming through from your Instagram bio. I suggest creating a page on your website which is a list of important links that you want to promote at this time and add it to your Instagram bio. And the URL could be something simple like /links or /Instagram (see my example here). There are sooo many third party apps out there to use to also present links to your website but this sometimes doubles the customer journey, and people sometimes go a little crazy with the amount of links they include as a lot of these apps give you unlimited links. It does depend on what you prefer but I’d highly recommend keeping it linked to your website.
Make it super easy and obvious as to how people can get in touch with you and make contact with you. You have the option to add your email address, phone number or WhatsApp Business phone number. If you are happy for people to contact you through either of these ways, then add them to your profile.
This may not be relevant for every business, especially if yours is solely online, but I still think it’s useful for people to know where you are located. Some people may be picky with the location of the people they want to work with, especially if it includes different time zones.You don’t have to be too specific with location, it can just be the state or county if you wish.
Another way to give your business title is through categories. This could be useful if you have something else you want to include in your bio Name but still want to include your job title.
Instagram gives the option to add an action button so it’s easy for people to book a service of yours straight from your Instagram profile. However, the apps they integrate with are limited (most I’ve never even heard of) so you may find that this isn’t beneficial for you. And don’t go out of your way to change your systems to use one of these apps as you would probably want people to message you before they book anything with you.
Your Instagram bio may change frequently, especially if you’re niching down, changing what you’re promoting for the month, or have changed your business model slightly. Whenever you decide to change your bio, come back to this blog post and remind yourself what you need to include in your Instagram bio to attract your ideal clients, drive traffic to your website, and make those all important sales.
If you need help with this process, book in a power hour with me and let’s nail your Instagram bio together!
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Want the down low on my 6 must-have Instagram marketing tools? Being an Instagram manager, there’s lots of things I need to do as part of my role. Content creation, hashtag research, content plan & management, content scheduling. And this is just the Instagram part, never mind the business admin side of things. I’m sure you can relate for your own business too.
Ever since starting my own business, I’ve tried and tested many tools to find the best ones that work for me and my business. And I thought I’d share them with you just in case you want to test them out yourself and see if they are suited for what you need.
The list could go on, and you can find other resources/tools that I use in other aspects of my business here, but I thought I’d keep it simple for now and give you my top five tools for Instagram marketing.
Unless you’ve been living under a rock for the last few years, I’m sure you’ve already heard of Canva and what it is for. But for those who haven’t, Canva is a graphic design platform which makes the graphic design process simplified. It’s perfect for those who don’t want to have to navigate a professional design platform like Illustrator. In my opinion, Canva has everything you need to create amazing and eye-catching designs for all aspects of your marketing. I’ve been using Canva for several years now and think it would be the tool I would miss the most if it ever disappeared.
Another tool you may have heard of is Planoly. This is the content scheduling tool I use for my business. I usually swap between this or posting manually if it’s a last minute post. Planoly is great for you if you prefer to see the visual layout before scheduling all the content. You can play around with the layout of your plan before you finalise it all.
If you are not a fan of Planoly, I suggest trying Later as an alternative. Along with great analytics, you have a clear calendar view of what’s happening in your content plan and when, you also have the ability to post to other platforms; Facebook, Pinterest, Twitter, LinkedIn and Tik Tok, making it really easy to repurpose your content across multiple platforms. As well as Planoly, you can store all your hashtags within Later or use this function to store generic captions that you like to use regularly and just tweak depending on the content which will make creating content a little quicker.
I introduced Airtable into my business in summer 2021 but it’s been an absolute game changer for planning my Instagram content. I have created a content planning board which covers every element of the post creation process so that I don’t miss a thing and can be mega organised ahead of time. There are sooo many more functions that Airtable can do, including lots of automation processes, but at the moment I’m keeping it really basic as I learn more about the platform.
If you’re looking to stay on top of your hashtag research then THIS is the tool you need in your business. I’m sure you know by now how important hashtags are for Instagram to help grow your business. Well, Flick.Tech makes this process so much easier for you. It saves you time as you’re able to find top performing hashtags in a matter of minutes, it analyses every hashtag used in each post so you can quickly figure out which hashtags are working and which aren’t, and you can categorise your hashtags in folders under each content pillar. Sounds good, right?
For all you reel makers out there that want to take your reel editing to the next level, or just simply hate the functionality of the Instagram editor, then InShot is the app for you. With a wide range of transitions, more functions to play around with, and less fidgety, using InShot in my business was a no brainer. With the paid version, you even get the option to apply your own branding so you can keep all your reels on brand instead of having to use one of the 9 fonts Instagram gives you, 3 of which aren’t great from a readability perspective. I use this app to create majority of my reels and my clients reels!
And those are some of my favourite Instagram marketing tools I think you should be using in
your business too! Trust me, some of these can be such a game changer for your business and make things so much easier for you. Why not try the tools that offer free trials and go from there?