It’s actually quite hard to master the whole blogging thing. I’m not all that good at it tbh but I know what I (and you) need to do in order to create a successful blog post. I may not follow these points but I do in my marketing job so I’m not bullish*tting any of you. Trust me.

Creating a killer blog post takes a bit of planning, a rough drafts and then a lot of editing…it never usually happens the first time – no ones perfect remember.

Optimise for SEO

The key thing to creating a successful blog post is SEO optimisation. It sounds more complicated than it is. There’s a few things you can do to improve your SEO and one of them is internal linking. Whenever you can, link words/phrases/buttons/ANYTHING to another page/post on your website. Even if you’re talking about a topic on your social media which you happen to have a post on then link link link! Link away!!!

When you’re adding photos to your media on your blogging platform, make sure you add alt texts and captions to every image. It’s a boring job and I rarely do it for my website because it takes up a lot of time, but it’s so good for SEO optimisation. What’s the difference between the two though? Alt text is an accurate description of what the image is, but the caption should add more detail about what the image represents. They are very similar but just slightly different descriptions. I often use very similar wording but in different orders – it’s a dull job but sometimes has to be done.

You know when you’re filling out your URL, meta description and key word(s), well that’s also to do with SEO and you need to make sure you use the key words through out your blog post. In case you don’t know what each of them should contain, here’s a brief overview:

Meta description – a brief summary of what your blog post is about. This is what appears on Google underneath the link.

Keywords – Use one or a bunch of key words which explains what your blog post is. You should also make sure this key word is in your meta description so you get the green face – green is what you want!

URL/slug – I’m pretty sure you know what this is but did you know you could edit it to whatever you want? Obviously you should relate it to your blog post. For example, my URL for this is /create-a-killer-blog-post – relevant, right?

Have a clear format

A blog post should be easy to read for your viewers. Don’t make it overcomplicated with multiple columns, no paragraphs or images/lines to separate each section – no! Either have headings for each point you want to talk about, like this blog post, use images/lines to separate each section or bullet points. There are many ways to make your blog post more user-friendly. Make sure you find it easy to read before pushing that publish button.

Think of a catchy blog post

You want to draw people to your post right? The first thing they’ll see is the blog post title so you want to make it appealing and make people think ‘oooh this sounds interesting, I need to read more’. Here are a few good examples from other bloggers which have caught my eye:

Beth Sandland – How to work smart

Hannah Gale – Seven things I’m glad I did in my early twenties

Vix Meldrew – Finding your people & serving your audience

Abi Richards – Scrapping perfection and choosing happiness

Give what your audience want

Do some research, what’s a hot topic people are talking about on social media, what problems are your friends discussing with you at the moment? People love seeing content put out there on something they were struggling with or asking about just a few days ago. I did this with my Instagram engagement post. Someone was complaining on Instagram about her engagement and how sh*t it has recently been, so I took that opportunity to create ’10 Ways To Improve Your Instagram Engagement’. Read more here.

Don’t overuse photos – less is more

Sometimes people overuse photos on their posts because they’re pretty. I’m guilty of doing this and it’s usually because I can’t pick which ones to use so I just use them all. And unless you have a format which you found works and is engaging then I’d stick to a couple of photos per post. The key to having a successful blog post isn’t about the photos – that’s to draw people into the post – instead it’s all about the content. People want that valuable content.

Create a graphic for Pinterest

This was one of my goals at the beginning of the year. Perhaps not to just create graphics but to publish on my Pinterest more of my blog posts. My key thing is to add a graphic at the end of every post and make sure it has a pin button so it’s easy for people to share and save on their Pinterest profile. It’s so useful, I use it a lot on other websites which use this element.

Have a social shares section

Lastly, I recommend you have a social media tab at the end, or beginning, of your posts so yourself or viewers can easily share the post if they want their viewers to read it. Although I notice not many people use this tool, I still think it’s a necessity as it’s useful for yourself if you want to share a last minute post on one of your socials.

It’s taken me some time to get in the routine of checking all these points when creating a blog post. The majority I learnt from my job which I’m so grateful for otherwise I would still be doing things old school and not using some tools to the max. 

Do you find these tips useful? What would you say makes a post successful?